The cherry blossom forecasts are not only for flower fans but reflect the fact that Sakura season is big business in Japan. Cherry blossoms symbolise the fragility of life in Japanese culture as full blooms only last about a week before the petals start falling off trees. And in that period and the preceding weeks, shops will pack their shelves with sakura-themed merchandise.
Here are a bunch of sakura-themed things we found that will tickle you pink.
Not only does Starbucks come up with a Sakura-themed drink each year but they also slap the flower on a bunch of other items. From planners to thermos bottles, their cute designs are highly coveted. They even have pink pastel pastries and Sakura spring blends – it’s a cutesy girl’s dream.
Bet you’ve never seen pink beer before so Japan has got you covered. While you join in on the flower viewing in Japan, make sure to stop by a store and get some sakura beer. Major brands like Asahi, Kirin and even Hoegaarden have sakura renditions of their beers with the prettiest pink cans. There are even some local IPA’s popping up to take advantage of the sakura craze.
Coca-Cola is another brand that annually decorates its products in celebration of the national festival. Not to mention that Japan’s Coca-Cola Instagram page is banging with its marketing.
Sakura candy and pastries
Japan is no stranger to cute things, but during sakura season it seems the industry is in full steam. Delicate candies and flower shaped jellies, even the Taiyaki, fish-shaped wafers with red bean inside, are pink in colour. Knowing the Japanese, these delights taste as good as they look.
This Sakura themed Lindtt drink from Japan looks like the most delicious thing you’ll have this year. Paired here with their little macaroons, it’s sure to be delightful while at the parks./p>