Exciting news for the fragrance lovers among us: more brands are joining the refillable perfume initiative.
Over Instagram, Dior made the announcement that the Maison’s cult-favourite masculine fragrance Sauvage now comes with a refillable alternative. The refill is crafted out of recyclable aluminium, and the brand claims that this shift saves 35 per cent in water consumption, reduces greenhouse gas emissions by 56 per cent and saves 60 per cent in energy consumption.
Earlier this month, Armani Beauty also declared that the brand is offering refill flasks for their star fragrance, My Way. Besides the obvious savings for the clients, it also lets the environmentally-conscious to breathe out a sigh of relief.
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While recycling is a commendable and responsible practice, it doesn’t come with net-zero emissions. Logistics and operational costs have to be considered, and these come with their own carbon footprint. So what’s the way around this? Implementing two of the three Rs: Reducing material consumption and reusing packaging as much as possible.
There are two types of consumers: one is the collector, ie they practice Ariana Grande’s “I want it, I got it” mantra to a T. Depending on how massive their collection is, they might never actually use up the whole bottle before it turns, at which point disposal is the only option.
The other is one that is loyal to their signature fragrance, and will most likely repurchase the same bottle of perfume. This is the subset that will reap the benefits of the refillable initiative.
Though more perfume houses are joining the bandwagon, refillable perfume is not a new invention. Decades ago, Thierry Mugler provided perfume fountains at their points of sales all around the world for patrons to get refills of their favourite scents. In 2017, Louis Vuitton did the same.
The beauty of perfume bottles and the artistry behind them gives these packagings objet-level status, so why let it be ephemeral?