Superheroes will not only be saving Earth from disaster, but they will also be rushing to the rescue of the film industry. In a bid to revive Asian cinemas, film distributors across the continent are banking on re-releases of blockbuster movies.
China was the first country to adopt this strategy, with the announcement back in March stating that Avatar, Inception and Interstellar were being re-released to restore audiences in film theaters. Following their footsteps, Hong Kong will play host to Marvel re-releasing its Avengers and Iron Man 3, from May 28 to June 10.
Similarly, in Taiwan, the DC Comics universe will be returning to the big screen with Batman Begins, The Dark Knight and The Dark Knight Rises. Likewise, these films will respectively be re-released in Hong Kong in June. Meanwhile, Toho, Japan’s biggest chain of multiplexes, has chosen to reopen with a selection of well-known classics. This includes The Wizard of Oz, Bonnie and Clyde, Blade Runner, E.T. the Extra-Terrestrial and The Shawshank Redemption.
However, the future for cinemas in other parts of the world remains unknown. A recent study carried out by events analytics firm Performance Research, shows just how far the movie industry has to go to win back the public’s trust, as safety concerns heavily outweigh the urge of heading to the cinema.
The study surveyed 1,000 people in the United States of America to see what the entertainment industry is facing when it comes to earning back public confidence in spending money and to attend venues again. Findings state that 52% of respondents will attend fewer large public events, even after the Centers for Disease Control and Prevention (CDC) and local governments say it’s safe to do so.
Additionally, the movie industry also faces a tough task to embrace the new normal. “It’s impossible to make a Star Wars or a Marvel movie tomorrow morning,” said Nicolas Chartier, Oscar-winning producer of The Hurt Locker. Fellow producer Stephen Nemeth echoed Chartier’s stance, “I can’t see another epic film like Mad Max – these films are 250 crew members and 250 extras. We just can’t control it.”
Therefore, while efforts to bring back audiences to cinemas with the help of blockbuster movies is a good option, this unfortunately, doesn’t represent a long term solution to fears over gathering in public spaces and the more pressing concern of how will movies in the near future be made.
Source: AFP Relaxnews