In an era where online retail is booming, there is nothing quite like a brick-and-mortar luxury fashion experience—and Coach’s Tomorrow Vintage store opening is living testament to that.
To commemorate Coach’s 80th anniversary, the brand launched their first-ever concept store in Singapore through a timeless style that propels the brand forward. Centred on a vintage theme, this new store is a paean to the brand’s commitment to a better-made future. Even better, the vibrant sunshine-like setting is appealing to anyone who looks and passes by it.
Discover the new luminous and vibrant pop-up store and immerse yourself in their story at the heart of the lion city.
Accessible to all until 12th September 2021
Hosted in a conservation shophouse located at 1 Teck Lim Road, the store space pays homage to Coach stores from the past. The new retail experience includes a more interactive space for you to explore through fashion and culture. Expect a vintage TV somewhere in the store showcasing films featuring Coach’s renowned leather restoration specialist Debi the Restorer. The brand’s archival collection is on display as well, like the iconic designs from Bonnie Crashin’s era––Ergo and the Cashin––and a selection of re-released Coach Originals bags.
Excellent leather goods services for a limited time
The concept store features a limited edition pop-up of the famous Coach craftsmanship bar, so you can care for your leather today––and tomorrow. This smart initiative allows your leather goods to be cleaned, monogrammed and customised by a dedicated craftsman trained by Mauricio, Coach’s master craftsman in New York City.
Where fashion and art intertwine
From the 3rd to 5th September, you can also have your bags customised by Singapore’s local artist Tiffany Lovage, where her whimsical work as an artist and illustrator will amp up your bags luxuriously. Another creative talent joining the Coach’s store is Zoey Wong, a professional embroiderer. Make sure to catch her from the 10th to 12th of September for a personalised look on your leather goods.
Endless amazing tracks on replay
Coach has partnered with Big Crown Records, a Brooklyn-based independent record label to jazz up the atmosphere. They have reissued some rare vinyl and have produced new releases on vintage equipment for an exclusive playlist for the pop-up store. They even have a selection of vinyl records on display.
Giveaway: Traditional game with a fashionable twist
Before exiting, play a few rounds of the ‘Tikam Tikam’ game for a chance to win a complimentary Coach Create pin or patch. Another fun way to earn yourself the gift in advance is through the ‘Digital Tikam’ game on your mobile, which is to be collected at the pop-up store before it ends.