Be prepared to be blown away by a fist-pumping selection of tunes the next time you step into the sprawling Dubai International Airport (DXB). DXB, which is the primary international airport serving the glitzy United Arab Emirates (UAE) city of Dubai, has rolled out #musicDXB, a concert series that hosts local and international artists inside its terminals. This effectively makes DXB the first airport in the world to have residents DJs.
Launched in partnership with music industry visionaries Olly Wood and Greg Stainer of the DJ duo Hollaphonic, the #musicDXB program will allow DXB to share its love of music with up to 250,000 daily travellers.
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Introducing the first ever airport resident DJ! 🎧 Swipe ⬆️ our Insta Story for more info and remember to wear your dancing shoes next time you’re travelling🕺✈️ @hollaphonic #musicDXB . . . . . #destinationdxb #mustbedxb #djdubai #dubaidj #dubaimusic #mydubai #mydxb #airportlife #hollaphonic #dubaiairports #dubaiairport #dxbairport #uae #unitedarabemirates
“From chilled ambient beach vibes to the summer anthem that still makes you a smile a decade later, music influences our mood and even more so when we travel. Right now, an average one in five people are walking around the airport with headphones on, listening to music that comforts and soothes, motivates and inspires and sparks joy. You get those same feelings while travelling, so partnering with DXB seemed as natural as Mariah hitting a high note,” Wood said.
Several stages have been set up around DXB so the artists can perform in whichever terminal happens to be packed at the time. Hollaphonic kicked off their residency this weekend with two, two-hour sets on 4 April 2019. Their #musicDXB gig was followed up by Dubai-based house DJ Scott Forshaw and Mark Shakedown.
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DXB's brand-new resident DJs Hollaphonic lay down some beats in B-Gates #musicDXB 🎧 . . . . . @hollaphonic #dj #dubaidj #residentdj #dubaimusic #destinationdxb #mydubai #mydxb #dubai #dxb #dubaiairport #dubaiairports #dxbairport #airportlife #hollaphonic #uae #unitedarabemirates
“Pianists at the baggage reclaim area don’t cut it anymore. Our customers are well-travelled, global citizens and expect more. At DXB, we are really making some bold steps to offer just that,” Khaleej Times quoted Dubai Airports director of brand Matthew Horobin as saying.
“Live performances by incredible singers from around the world that make you stop and take a moment – these are moments people will remember and share with their family and friends. These are the kind of moments we create at DXB,” Horobin added. The program also hopes to grow to include international talent and, most importantly, establish DXB as a standalone place to hear great music, according to Time Out Dubai.
Sources: Condé Nast Traveler, Khaleej Times, Time Out Dubai