Wednesday 18 August 2021
Photo: Helena Ije from Pexels

Damaged hair is no joke. Some of us have spent hundreds, if not thousands, searching for the elixir that will reverse all the battering we put our tresses through. And as much as we chastised ourselves for the chemical treatments and the heat styling, putting down the hot tools sounds easier said than done. 

So how do you correct all the breakage, hair loss, and split ends without straying from your daily routine, or taking a trip to the salon for the much-dreaded hair cut? Here are some hair care brands that have hair-reviving technologies that will bring dead locks back to life. 


1. Virtue Labs

Its star ingredient, Alpha Keratin 60ku®, is a protein that is extracted from ethically sourced human hair. That way, our bodies recognise it and treat it as their own, and the protein will bind directly to damaged areas.  

“The technology was originally developed as a protein for traumatic injury,” CEO Melisse Shaban said in an interview. “Your hair also recognises it as a wound healer for damage in the hair.” 

The person behind this feat of science is Dr. Luke Burnett, who leads a regenerative medicine lab that works to heal battlefield wounds using keratin. Six years ago, he and his team discovered a way to extract the keratin, and found that it has the ability to help heal burn wounds and regrow tissue. 


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In a conversation with Melisse, the CEO recommends Virtue Lab newbies to try out their Recovery line. The Healthy Hair Collection 4-Piece Recovery Set has both the shampoo and conditioner, on top of their award-winning Restorative Treatment Mask and their Create 6-in-1 Styler.


2. Olaplex

There is so much buzz surrounding this brand, particularly with people who have damaged hair from excessive bleach. Salon professionals, celebrities like Kylie Jenner and Julianne Hough, and rave reviewers have quickly crowned the brand as a cure-all, with many before-and-after photos attesting to its powers. 

But what’s the science behind it, and why don’t other hair products achieve the same results? 


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The second question is easy—the active ingredient, called bis-aminopropyl diglycol dimaleate (say that three times fast) is patented

As for the first one, Olaplex’s patented ingredient works to specifically repair disulphide bonds in hair. Disulphide bonds are responsible for your hair’s strength and shape. The bonds can be damaged from heat styling, sunlight exposure, and chemical treatments such as hair colouring, straightening and perming. 

The only caveat to these miracle workers is that you really need to stick to their instructions to spare yourself from disappointment. After all, they are not your average shampoo-and-conditioner pairing. 

If you’re looking to pamper your hair with some salon-level treatment at home, check out Olaplex’s No.3 Hair Perfector Treatment, which has 4.5 stars from some 4,000 reviews on Sephora. 


3. L’Oréal Paris

The drugstore does have its own hidden gems, and L’Oréal’s 8 Second Wonder Water is one of them.  

Powered by lamellar technology, the conditioning treatment gives the hair a glossy finish in a flash. Just as the name suggests, lamellar water is an ultra-lightweight water-based treatment, with molecules that are up to 10 times smaller than those found in traditional conditioner and hair masks. This allows the ingredients to penetrate deeper, repairing more damage. Thanks to that same quality, product buildup would be a thing of the past, and you can include this into your hair washing routine as often as you like, for that fresh-out-of-the-salon finish. 

Just don’t panic when you feel a little warming sensation; that’s just the product working its magic. 

While the L’Oréal 8 Second Wonder Water is currently only available online, Moremo Water Treatment Miracle 10—the K-beauty world’s spin on it—is just one drugstore visit away.