How PUMA’s Unity Collection Empowers In More Ways Than One
PUMA just released a special pack of goodies called the Unity Collection, which celebrates the brand’s heritage and the power of sport uniting the world. As part of the launch, the brand committed to donating a total of US$200,000 to the U.N. COVID-19 Solidarity Response Fund.
PUMA’s donation associated with this collection will directly support WHO’s global work to help countries prevent, detect, and respond to the COVID-19 pandemic. “Now more than ever, we recognise that sport plays a critical role as a unifying force in our world,” said Adam Petrick, Global Director of Brand and Marketing for PUMA.
“As a brand and with our athletes and ambassadors, we are one team, united in sport, together for good. During these unparalleled times, we need to be united – because we know that we are much stronger together than apart,” he continued. The unisex collection consists of apparel, footwear, and accessories. Simple black and white designs are given a vibrant look with pops of colour drawn from international flags, while printed drawcords and gold metal hardware elevate the designs.
Sneakerheads get to choose between the Future Rider, Ralph Sampson, RS-2K, RS-X³, and Cali Sport. These colourful shoes are perfect pairs for the water repellent TFS Track Suit, featuring a centre front zipper with multicolour woven tape and gold hardware on the TFS Track Top. The TFS Graphic Tee comes in white and black, that reads. “AUF ALLEN FÜNF KONTINENTEN,” or translated to “ON ALL FIVE CONTINENTS” across the front.
The Originals PU Backpack TFS is a classic backpack in vegan leather with a two-way zip opening into the main compartment and a padded slip-in pocket inside with colour accents on the handle and below the logo in the front pocket. The TFS Cap is a simple black hat with a moisture wicking eyelet mesh sweatband inside and a multi-coloured adjuster with “AUF ALLEN FÜNF KONTINENTEN” across it. The collection range includes pants, jackets, sweatshirts, shorts, and accessories.
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