This eagerly awaited sneaker collaboration between Nike and Dior will be available soon, but only the fastest online shoppers will get their hands on a pair of Air Jordan 1 OG Dior sneakers. The French brand will shortly be launching a mini-site, where sneaker addicts can register to be first in line for the much-coveted new shoes.
Presented for the first time last December in Miami during the 2020 Dior pre-fall runway show, the shoes will shortly be available from a selection of pop-up stores. The exact date for the launch has yet to be disclosed, however, the French luxury house is about to set up a mini-site, which is not for sales, but rather for pre-sales of the sneakers. Only those who are among the first to register on this website will have a chance of getting their hands on a pair of the new shoes.
Designed by Dior menswear creative director Kim Jones, the Air Jordan 1 OG Dior sneakers, which have been created in low and high versions, are instantly recognisable. The limited-edition footwear is characterised by neutral discreet colours — unbleached white and Christian Dior’s favourite pearl grey — and the French luxury house’s logo features on Nike’s iconic Swoosh.
View this post on Instagram
Preview the highly anticipated #AirDior clothing and accessories collection by @MrKimJones, offering a finely tuned balance between the @Jumpman23 aesthetic and the House’s heritage in a fresh interpretation of timeless sportswear silhouettes, as shot here by @Brett_Lloyd. Available from July 8 in select Dior boutiques, as well as in two pop-up stores located inside Selfridges (London) and Taikoo Li (Chengdu). Click the link in bio to register for the opportunity to purchase a pair of ‘Air Jordan 1 OG Dior’ sneakers.
Want them on your feet? You’ll have to register on their mini-site as soon as it is unveiled by Dior. Details such as your preferred version, i.e., high or low, shoe size, and the pop-up store where you would like to collect the shoes will have to be filled in. If you are lucky, you will be amongst the select few who will receive a unique QR code that will allow you to pick up your Air Jordan Diors when presented along with proof of identity at the store. If you missed out, you will just have to console yourself with the Air Dior ready-to-wear and accessories capsule created in collaboration with Jordan Brand, which will hit the shelves in a selection of Dior boutiques at the beginning of July.
The low version of the Air Jordan Diors will cost US$2,000, while the high version will retail for US$2,200.
Source: AFP Relax News