Brand Stories

Did you get bitten by the 11.11 shopping bug? Bought everything in your wishlist, only to pile it up again for 12.12?

We get it, it’s no simple task to resist hitting “proceed to checkout” when you’ve scored an amazing discount, but understanding how to spend wisely is exactly what Malaysians need to learn as the country progresses towards a digital economy.

Held in Putrajaya’s Precint 2 on 28-29 December 2019, the LIFT Festival is in-line with the Minister of Finance, Lim Guan Eng’s aim to future-proof the country’s economy. “The festival is not just about enhancing financial literacy but also to empower the public by providing information on the latest financial and technological developments in the digital economy,” Lim said.

In-line with the initiative, LIFT arrives to help build a digital Malaysia and to empower the people to make informed decisions towards the adoption of digital culture. Directed by renowned George Town Festival director Joe Sidek and in collaboration with Bank Negara Malaysia (BNM), the two-day event will feature platforms for members of the public to experience the latest digital financial services.

Putrajaya Lift Festival 2019: Street acts, music concerts, exhibitions and more

The programme features three main components – The Showcase, The Fringe and The Market, each focusing on different segment for you to enjoy for free.

First up, The Showcase – the event’s main highlight – features seminars, workshops and exhibitions from various financial institutions and fintech companies. Attendees will also have the chance to engage in a range of financial services and consultations, including the ‘Future Pods’, a showcase on the future of a variety of subjects.

Next, check out The Fringe, the festival’s entertainment section that features street acts and live music concerts by local artists and international performers from 10 foreign countries presenting over 10 different acts. The area also features a virtual reality cinema and an augmented reality theatre.

Finally, head to The Market, where you can uncover a range of products including fashion and beauty in Pasar Glam, traditional and modern art in Pasar Seni, as well as a range of collectible plants to the envy of your office mates in Pasar Botani.

Last but not the least, no Malaysian event is complete without food. Thankfully, LIFT has you covered with an extensive dining venue, featuring trucks and stalls selling mouth-watering local and international delicacies.

So if you’re looking to keep your wallet happy, while spending on that fancy dress, suave suit, scrumptious buffet and monthly bills, this festival is set to give you the low-down to achieve just that and be financially independent!

For further information on the event, check out putrajayalift.com.