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Fenty Beauty debuted in 2017 with an unprecedented 40 foundation shades across the skin spectrum with varying undertones, forcing other brands to step up and cater to more diverse skin tones, in what is now called “the Fenty effect.”

Now Rihanna wants to revolutionise skincare too. “I’m a woman of color and I have a lot of sensitivity in a lot of areas of my face,” the Barbadian-American singer, actress and business mogul, said on Instagram. “[…] I wanted a product that just worked.”

 

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THE NEW CULTURE OF SKINCARE. FENTY SKIN drops July 31st exclusively on fentyskin.com! Sign up at fentyskin.com for early access to cop it before the launch 🙌🏾

A post shared by FENTY SKIN (@fentyskin) on Jul 17, 2020 at 6:57pm PDT

The vegan, gluten-free skincare line debuting Friday comes in millennial-friendly pastel packaging, some of which is refillable. And RiRi says it’s gender-neutral: “Whoever told you skincare has a gender, LIED to you!” she told a fan on Instagram.

The three products, dubbed the Fenty Skin Start’rs,  are intended to be used together as an approachable skincare routine.

The Total Cleans’r Remove-It-All Cleanser (US$25) contains brightening Barbados cherry, ginkgo biloba for oil control, and antioxidant-rich green tea and fig.

Fat Water Pore-Refining Toner Serum (US$28) is a hybrid serum-toner with a watery texture. Ingredients include Barbados cherry again, along with hydrating cactus flower, niacinamide to help minimize dark spots and even skin tone, oil-reducing and pore-refining Australian lemon myrtle and witch hazel water.

Lastly, the pink-tinted Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen (US$35) promises to be undetectable once on, with no annoying white cast on darker skins. It contains antioxidant Kalahari melon, niacinamide and hydrating baobab — and no oxybenzone and octinoxate, two common sunscreen ingredients harmful to coral reefs.