Acquired Taste

With a contoured diamond cut that maximizes brilliance, light and contrast – the ring adds a new contemporary design to Tiffany & Co.’s legendary engagement collection – a collection that includes, most notably, the world-famous engagement ring, the Tiffany Setting – a six-prong setting that has become a universal symbol of love and commitment.

Tiffany True enhances this legacy and provides a new representation of love today – adding geometric lines and ultra-fine details to make this ring a modern masterpiece.

The Cut.

Of the four Cs – clarity, carat, colour and cut – three are determined by nature. Only one, the cut, is created by human hands and Tiffany’s artisans make the difference. Regardless of its other properties, an expertly cut diamond comes to life in a truly sparkling way, catching light and radiating brilliance with every move.

For this new style, Tiffany & Co. leveraged its unique diamond cutting expertise with an innovative cut, debuting this September. Named Tiffany True for its genuine ability to captivate, this new fancy-cut diamond exposes more surface area on the diamond’s main facet, enhancing its lustre through heightened contrast and dispersed light.

In the Tiffany tradition, Tiffany True favours beauty over the weight of the diamond. Available with a white diamond, the Tiffany True cut makes each stone even more luminous.

The Design.

The Tiffany True engagement ring is minimal, architecturally constructed and discreetly marked on the side with a “T,” a subtle detail that is personal to the wearer. Designed to sit low on the finger, this ring has an especially delicate band that has been sculpted to reflect light in a way that does not compete with the stone, a design hallmark that allows the diamond to shine its absolute brightest.

The basket’s delicate prongs blend seamlessly into the diamond, making it appear even more brilliant and stunningly pure.

The Sustainable Difference.

Protecting the natural world that inspires Tiffany’s jewellery lies at the heart of the Tiffany culture. As a leader in sustainable luxury, Tiffany sources its diamonds and precious metals, and craft its jewellery in ways that are ethically and environmentally responsible to make Tiffany a brand you can proud to wear.

After the diamonds begin their journey at an approved mine, they’re cut in state-of-the-art workshops, ensuring the gems are always in the hands of responsible, highly skilled craftsmen. From the rough to the refined, the Tiffany True diamond is entrusted only to expert craftsmen who produce their art to the highest level.

Available in platinum with a white diamond, or 18k yellow gold with a yellow diamond, Tiffany True debuts this autumn in North America and worldwide in 2019.

Related: How Ethical is Your Gold?