At a time when every brand is jumping on the sustainable band wagon and there is practically everything made from sustainably sourced ingredients or produced in the greenest, most ethical and green manner possible, Diageo has now launched their own sustainable bottle that will house one of their scotch whiskys. Introducing the world’s first ever 100% plastic free paper-based spirits bottle made entirely from sustainably sourced wood. The bottle will debut in early 2021 and will contain Johnnie Walker Black Label scotch whisky. Considering it’s Black Label and the bottle is entirely black, it certainly makes a statement.
The new sustainable bottle is a product of Diageo’s a new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a new world-leading sustainable packaging technology company. Pulpex Limited has established a partner consortium of world leading FMCG companies including Unilever, and PepsiCo, with further partners expected to be announced later in the year. This also ensures that the technology can be used in every area of life. Expect the brands it’s working with to launch their own branded paper bottles based on Pulpex Limited’s design and technology, in 2021 too.
The bottle design is a scalable paper-based bottle developed to be 100% plastic free and expected to be fully recyclable. Made from sustainably sourced pulp to meet food-safe standards, it will be fully recyclable in standard waste streams. This new technology allows brands to redesign or transform their existing bottle designs into paper while maintaining the quality of the involved products. The launch of the new bottle forms part of Diageo’s commitment towards Goal 12 of the United Nations Sustainable Development Goals: ‘Responsible Consumption and Production’. A win-win for everyone, especially the environment.