Over the past year, Instagram has been pushing e-commerce on the platform with the introduction of product tags, personal Shopping collections, and new shopping features within the explore tab. However, if you previously did your spending through the application, you would have been redirected outside of the platform to execute the purchase. Instead, to streamline the buying process, Instagram has now added an in-app checkout.
When companies’ product pages from brands like Adidas, NYX Cosmetics, and Zara are viewed, users will be offered a “Checkout on Instagram” button. Through this menu, shoppers will be able to pick their size, the product color, and make the payment without ever leaving the application. Personal information like the user’s name, billing information, and shipping address only have to be input the first time they check out. Following a shopper’s purchase, they will receive shipping and delivery notifications within Instagram, as well.
The checkout feature is currently only available to users located in the United States and only applicable to a limited list of brands, more of which will be coming soon.
Source: AFP Relax News