As old as one’s grandfather, this single-malt whisky from The Macallan has been ageing for 78 years. Although there is nothing spooky about this spirit, the bottle will go up for auction on Halloween, 31 October at Sotheby’s in London.
This pretty little tipple is the final piece of a six-bottle collection from the Scottish distillery. The rest of the bottles in the set are also single-malt whiskies, three of which are 40, 50 and 60 years aged while the other two are 71 and 74 years aged.
Each bottle comes in a presentation box made from the same oak wood that was used to craft the casks, a nice touch to add to the intrigue. Not only is the bottle containing 78-year-old whiskey the oldest in the collection but it is the oldest aged whiskey ever to be sold at auction.
Another facet of the campaign for the very ong (lucky) Red Collection is the collaboration with talented Spanish artist Javi Aznarez. The artist has previously worked in Paris as a cartoonist for several years and recently also designed drawings and the poster for Wes Anderson’s upcoming movie The French Dispatch. Entrusted to design the promotional video as well as special labels for the bottles, Aznarez went above and beyond with the animation and the result is a captivating celebration of red.
In the little featurette, several prominent Macallan figures are presented without ever having to say a word. From founding father Alexander Reid to Victorian distillery giant Roderick Kemp, Scottish screenwriter and non-executive director Allan Shiach, all of them can be found in Aznarez’s quirky style. It’s an intense red animation with beautiful lines, accompanied by strong sharp violin music by Nicola Benedetti. It’s robust just like the whiskies should be.
View this post on Instagram
The Macallan whiskies are estimated at US$259,787-US$1,039,148 and go under the hammer at Sotheby’s very soon. Proceeds from the sale will go to the London-based charity City Harvest London, which redistributes surplus from the food industry to vulnerable people across the British capital.
Source: AFP Relax News