Vegan-Based Beyond Meat Plans To Expand To China

Capitalising on one of the world's biggest markets.
Wednesday 16 September 2020
Beyond Meat announced plans last week to produce its plant-based beef, pork and chicken in China. Photo: AFP

“China is one of the world’s largest markets for animal-based meat products, and potentially for plant-based meat,” said Beyond Meat CEO and founder Ethan Brown in a statement. The facilities will include “one of the world’s largest and technologically advanced plant-based meat factories,” in a “vitally important country and market.”

 

 

Candy Chan, general manager of Beyond Meat China said, “China’s definitely a huge market. Though global meat demand is increasing every year, the demand for plant-based products is growing even faster. Working with Hema will help us get into the retail market with our signature product, Beyond Burger.”

Beyond Meat products are marketed in more than 80 countries, but the China outpost would mark a major expansion.

According to CGTN, Shanghai’s grocery stores are just the first step for plant-based meats in China. Next, Beyond Meat is planning to move into more Chinese cities. It will begin selling in 48 Hema stores in Beijing and Hangzhou in September, giving Chinese consumers something new to chew on.

 

Source: AFP Relax News